In my efforts to overhaul and jazz up my portfolio I find myself making short lists of proactive projects to work on (such as all the PS3 Displays and the Hamilton Sweet project). However, it also occurs to me that perhaps it would be immensly beneficial to branch out beyond POP Displays and may try to dig back into product design. So to that end, I am jotting down some ideas for regular ID projects that I can start chewing on and eventually add to my portfolio of work.
First up is an idea I had this morning for a new line of toys.... stay tuned!
Monday, January 9, 2012
Wednesday, January 4, 2012
Fresh Look for a Fresh Year
With the dawn of a new year, it seems an appropriate time to rethink and revise my own marketing efforts for my freelance design business. First up is the "teaser" flier I send out to any prospective clients - given that this is likely the first view anybody will have of my work, it is absolutely critical that it make a very STRONG first impression.
So with that in mind, the original teaser is below, followed by the new and improved version:
So with that in mind, the original teaser is below, followed by the new and improved version:
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